Follow These Communication Tactics If You Want To Stand Out From The Executive Pack

Executives have to communicate what they're doing and what they want done for everything from daily tasks to future speculation about the company. However, many executives get stuck in the land of corporatese, using sentence structures and vocabulary that are often dense and just barely understandable to their employees, let alone the general public. With the right tweaks, though, executive communication can go from dense to detailed. Making these changes and speaking in ways that everyone can immediately understand will help you stand out from the crowd. This is valuable if you are trying to find your place in the executive world.

Stop Using Buzzwords So Much

People who have been in their field for a long time tend to fall back on using jargon and buzzwords a lot. This is understandable to an extent, if they're used to speaking only with others in their field. However, when they try to communicate ideas and news to people outside, the language often falls flat. Plus, corporate-speak tends to seep in, with talk of leveraging experience and providing bandwith for situations that have nothing to do with internet connections.

Simplify your language. Avoid words that all other companies seem to be using; for example, stop referring to good workers as ninjas and stop trying to leverage anything. All that does is make your speech more complicated and obscure. Talk about your competent employees instead, and note that you want to build upon your company's experience, for example. Simpler speech helps establish your reputation as someone who can explain concepts and company needs well. That reputation can help you advance.

Take What You Said and Explain It Again

On a related note is overly complex grammar, which can be just as frustrating as overly complex vocabulary. You don't have to speak as if you were talking to five-year-olds. However, you should be able to talk to people in ways that let them understand everything you're trying to convey. Take a copy of something you recently wrote. Grab the first paragraph and try to explain it again using different language. If you can't, it means that the original concept was so terribly obscured by the language that you yourself can't even interpret it. Aim to write in ways that are easy to reword if someone doesn't understand them.

Make Your Language More Specific

So you're now writing in clearer, simpler language that isn't full of jargon. There's one more change you have to make. Change vague language to specific language. For example, the Harvard Business Review noted in a 2011 article that phrases like "I think" or "I believe" could be interpreted as doubt or uncertainty. That works if you really are trying to convey uncertainty. But if you want to show people you really do believe something, change the phrasing to something like "We're confident," per that same Harvard article.

You may want to hire an executive coach who specializes in communication to help you straighten everything out. These executive coaching professionals can help with more than your words and will guide you toward clearer and more efficient speech.


Share