Businesses need to treat their customers fairly and equally, or they run the risk of alienating potential customers. Customer service training from companies like Service Scouts can help eliminate these types of behaviors from employees and avoid creating a difficult and unfair workplace for everyone.
Showing Preferential Treatment Alienates Customers
Employees in a business often see the same customers repeatedly and show these customers preferential treatment over others. While this will undoubtedly please the customers receiving the treatment, it will alienate the rest of the clientele. This is a serious problem because it can winnow a business down to just a few people rather quickly.
However, the worst part about showing preferential treatment to customers is that it creates bad habits in employees that can spill over into other habits of their work ethic. For example, it can cause them to show this type of behavior with their fellow employees.
It Can Even Find Its Way Into The Overall Workplace
When employees are allowed to show favoritism or preferential treatment to customers, they may begin showing it openly in the general workplace. For example, managers may give certain employees time off whenever they want but fail to do so for others. This is different than certain employees simply getting along better than others: it's a full-fledged preferential problem where everyone is not treated fairly.
A workplace that allows openly unfair behaviors will have very low employee morale and may show a high degree of turnover. As a result, it is important to nip this behavior before it becomes a major problem by investing in customer service training and eliminating preferential behaviors.
Why Customer Service Training Is So Important
Customer service training is a crucial way for employees and bosses in a workplace to learn how to avoid favoritism among their customers and themselves. It will help teach proper behavior, such as treating all customers equally, as well as how to provide a wide range of positive services to the customer. This is crucial for keeping preferential treatment out of the workplace.
Beyond the best benefits, customer service training also increases employee motivation, improves customer service skills, and makes customers happier. Happier customers means better business, as more will be likely to shop again. This is particularly true of companies that also include customer loyalty programs to help reward repeat shopping.
These benefits make customer service training a good investment for any business. It is especially important for those that focus so heavily on working with the public, such as retail businesses or in other socially-oriented companies.